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In this episode, Bülent Cakir, founder of klaro media in Hamburg, Germany, introduces his programmatic advertising agency dedicated to connecting clients with their target audiences. Originally rooted in real-time bidding, klaro media now excels in customizable programmatic ads, expanding into digital out-of-home, CTV, and podcast ads.
Bülent discusses the importance of strict client selection and value aligned campaigns, advocating for work-life balance and agency happiness. He also shares his vision of leveraging AI for future growth.
Tune in for insights on the evolving world of programmatic advertising and the keys to building a successful agency.
Learn more:

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LinkedIn
Bülent...

Marika Siniaalto, founder of Grapevine, a digital marketing agency in Helsinki, shares their journey from a social media-focused start to becoming a full-service agency. She emphasizes the importance of creating lovable brands using innovative digital marketing.
Marika highlights Grapevine’s people-centric culture and advises caution in starting new agencies due to market saturation, stressing the need to understand the target audience and finding a unique niche.
Learn more about the agency:

Website
LinkedIn
Marika Siniaalto on LinkedIn
Instagram

Discover the network here:

Website
LinkedIn
Instagram

Produced by DAS POD (https://daspod.at/).

Thomas Hans, CEO of Husare, discusses their journey from a B2B agency to incorporating B2C and digital services. Key achievements include doubling income in the first year and a significant 1999 breakthrough with digital work for a start-up.
Thomas highlights the importance of learning from risks and fostering an entrepreneurial mindset through an internal academy and startup investments. The agency measures success with clear KPIs, balancing creativity, fun, and financial gain.
Learn more about the agency:

Website
LinkedIn
Thomas Hans on LinkedIn
Instagram

CommUnity International is an international alliance of 34 independent agencies specializing in communications, advertising, marketing, and more....

Join Susanne Hartinger, CEO of Hartinger Consulting, a 40-year-old agency located in Leibnitz, Austria. Susanne took over from her father, bringing a new vision focused on effective client communication.
Hartinger Consulting has grown from a home-based business to a team of 15, transitioning from a full-service model to networked partnerships for specialized services. The agency values strong client partnerships, integrating clients’ expertise for sustainable outcomes.
Learn more about the agency:

Website
LinkedIn
Susanne Hartinger on LinkedIn
Instagram

CommUnity International is an international alliance of 34 independent agencies specializing in communications, advertising, marketing, and more.
Discover the network:

Website
LinkedIn
Instagram...

Meet Jorg Borgwardt, co-founder of CommUnity International, who brings 35 years of experience from one of the world’s largest advertising agencies. In 2019, Jorg launched CommUnity International by merging two agency networks, starting with 19 agencies and expanding to 34, each offering a diverse set of marketing skills.
CommUnity International thrives on voluntary partnerships among agency owners, measuring success through its members’ active participation and collaboration.
Tune in to learn about the power of unity and cooperation in the marketing world.
Discover the network:

Website
LinkedIn
Jorg Borgwardt on LinkedIn
Instagram

Produced by DAS POD (https://daspod.at/).

Enter “Founding Neverland”.
The podcast dives deep into the minds and motivations of the visionaries behind the most innovative agencies in Europe.
Each episode, we sit down with a different founder to uncover the stories behind their journey into the realm of advertising, marketing and beyond. From the initial spark of passion to the challenges of building a brand from the ground up, these conversations promise to inspire, educate, and entertain.
CommUnity International is an international alliance of 34 independent agencies specializing in communications, advertising, marketing, and more.
Discover the network here:

Website
LinkedIn
Instagram

Produced by DAS POD (https://daspod.at/).